Productive Problems
Why is my research a productive problem?
My research opens up a number of questions about adapting to new media that are framed in the context of a particular medium but can be applied across the media as entertainment products and objects become increasingly digital and marketed differently to consumers, presenting challenges to creators and publishers. All media companies and forms are currently grappling with the questions involved and these problems are not only relevant to the current changes but can present options for adapting to future developments in media technologies.
Why does it matter?
It matters because the speed of change in media technologies is forcing people within these industries to adapt constantly, and any insight into how to adapt proficiently is a valuable resource.
Who does it matter to?
Media creators, publishers, retailers, audiences across a range of mediums, although it is most relevant to the comic book medium.
Who do I think my work is for?
Primarily the work is for me, allowing me to create a folio of work. On another level it is also for any others interested in the area, as I am also documenting my practice in using and publishing the folio using new media technologies and researching the most effective ways to take advantage of these advances.
Posted by Nicko Wed, 19 Mar 2008 13:48:00 GMT